Belief, Stories and Marketing – how the Rooster story grabbed my attention

Belief, Stories and Marketing One of the reasons I wrote the Rooster of Notre Dame piece is that I was struck by the story. In terms of marketing, it’s an excellent example of keeping something up there in the public eye: Stage one – the fire – HUGE worldwide attention Stage two – the fundraisingContinue reading “Belief, Stories and Marketing – how the Rooster story grabbed my attention”

The Rooster of Notre Dame

Fallen from the burning spire Hidden Inside the battered blackened twisted body Of the rooster Lies one of the 70 thorns of the Holy crown of Jesus Christ Concealed and protected From weather, fire and time Inside a spiritual lightning rod The crown a plaited instrument of passion “We may behold the thorny crown, whichContinue reading “The Rooster of Notre Dame”