So many people say they struggle with creating an online presence, I thought I’d do something about it. So as part of my Flow Advice, I’m open to enquiries about setting up a blog and linking with social media.
Through the mentoring I do, is evident that one of the difficulties for many artists is how to create an online presence. Read marketing books and they will encourage you to use banners and sell sell sell. Techies will suggest expensive Flash sites, animations and costly gadgetry. Whilst they are great, they are not necessarily what artists need. Artists need something that reflects them and their work, that tells their story. They need help setting up something that is free (or at least cheap) and that they can maintain themselves in the future.
Having a website linked with social media is important. A website without the add-ons is like shouting into a void. It’s like a printer with no cartridges, or pen with no ink – you have no way of getting the word out there.
For some this is a daunting prospect – setting up a blog and how to link it with social media can be the last thing on your to do list, constantly dropping to the bottom. I can help – I’ve always had a penchant for technology and used to make art with and about it. I now commission art that explores it. Enjoying writing helps – but I understand not everybody does – so exploring other ways of working can be a creative process, even enjoyable!
And this may sound a little odd, until you do it, but sorting out in your mind what you need on your website can help you sort out your practice and priorities. If you want to discuss how, contact me and we can arrange to have a chat about it.
Carolyn Black 